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How to Write High-Quality On-Page Content for eCommerce Websites?

Any eCommerce website needs high-quality content to rank well in Google’s search engine. But, if you don’t have high-quality on-page content, you will struggle with creating the necessary content and ultimately lose out to your competition.

Good content is just as important as SEO for an online store. Creating high-quality on-page content can give you an edge in the market. Every page you publish needs to be informative and interesting, which takes time to create. 

When you’re under tight deadlines, it can be hard to find a good writer who can meet your expectations.

So, we’ve written this article to help you with everything related to on-page copywriting for eCommerce websites. This article lists some key elements to developing high-quality on-page content.


1. Research For the Right Keywords

Using the right keywords will help your target customers find your business and increase organic traffic to your website. Finding the right keywords can be difficult, and it takes more than random guessing and creativity to come up with the right one.

You need to spend time researching online to get the right keywords while considering the products you want to offer.  Fortunately, you can also use SEO tools such as Ahrefs to help you with keyword optimization. 

Another great tool is Google itself. By using Google Search Console, you’ll be able to optimize your pages better. Google Keyword Planner can also give you suggestions on related keywords you can use.


2. Optimize Your Product Images and Product Descriptions

Product Images

Captivate your potential customers with appealing and high-quality images to increase your conversion rate. Good quality images that are vivid and pleasing to the eye will keep your visitors hooked and eventually increase your engagement rate. 

If you’re not good at taking photos, you may get help from professional photographers to get high-quality and aesthetically appealing product images.

Also, don’t over-compress your images and keep them at just the perfect image clarity. It will help to choose the proper formatting for faster loading times.

Product Descriptions 

Make sure that you include everything that customers need to know about your products, such as sizes, colors, variations, materials, etc. It will also help to add a product warranty if it’s available.


3. Upload Helpful Videos

Upload videos to help your potential customers understand how your product works and what it looks like overall. 

Unlike still images, helpful videos that perfectly fit into their screens can stimulate your visitors to add to your cart.

However, don’t forget to ensure the videos are adaptive to various screen sizes for a better viewing experience. 

Also, keep your videos at an optimum length to keep them engaged. 


4. Improve User Experience

Simplify your check-out process and keep the steps to a minimum. 

One of the reasons why customers leave their carts is when they get frustrated with the long and confusing process of checking out their items.

So, do your own UX (User Experience) test. 

Keep it in mind to create clear call-to-action (CTA) buttons to lead your customers to check out your products.

Ask yourself these questions to improve the user experience.

  • Are your product images properly placed where their eyes naturally go? 
  • Are the products properly arranged and not too crowded? 
  • Is your eCommerce website easy to navigate?


5. Optimize Meta Title & Description

Using the right page title and meta description will significantly help your customers click through the SERP straight through your website. So, make sure they are optimized and tell your potential visitors what to expect on your page.

Shopify, Shoplazza, and a variety of other eCommerce website builders allow you to customize SEO settings and make the most of titles, descriptions, keywords, etc.


6. Improve Your Credibility with FAQs, Contact Us, and About Us Pages

Tell your customers about your brand’s story by setting up an “About Us” page. More and more clients buy based on your brand’s story and how they can relate to it.

Also, anticipate frequently asked questions (FAQs) and dedicate a page to them. Your customers’ FAQs relating to returns, exchanges, and store policies will help your customers decide to buy when they are still on the fence.

Finally, a Contact Us page will boost your company’s credibility as customers can feel confident knowing your actual phone number and address can be found online.


(Contributed by Renz Moralde & Hermes Fang)